Stop Chasing the 'Aha!' Moment - Rethinking Creativity with Dr. Matthew Cronin

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Management professor Matthew Cronin appears on the Business Talk podcast to discuss the ideas from his co-authored book The Craft of Creativity, which aims to demystify the mental processes that enable innovation in an article titled, "Stop Chasing the 'Aha!' Moment - Rethinking Creativity with Dr. Matthew Cronin."

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