Costello College of Business Faculty Media Mentions

Siddharth Bhattacharya, assistant professor of information systems and operations management, co-authors an article for Harvard Business Review about the benefits of allowing online video viewers to determine when they will view advertisements, in an article titled, "Research: When Consumers Have More Control Over Ads, They Respond Better."

Sharaya Jones, assistant professor of marketing, comments about changes on the U.S. coffeehouse scene for CNN Business, in an article titled, "This drive-thru coffee chain is pushing into undercaffeinated parts of America."

Associate professor of marketing Laurie A. Meamber was featured in WalletHub's piece about Capital One SavorOne Cash Rewards Credit Card, in an section called, "Expert Thoughts on Capital One Savor."

Siddharth Bhattacharya, professor of information systems and operations management, talks to Nonprofit Quarterly about his research on emotional chatbots, in an article titled, "A Quiet Uprising Against Chatbots?"

Management professor Sarah Wittman talks to Fast Company about AI's increasing role in managing tricky professional conversations, in an article titled, "'AI is just amplifying that weakness’: The dangers of having AI draft difficult conversations for you."

Co-authored research by Einav Hart, assistant professor of management, on the often-overblown fears that come into play when negotiating job offers, is cited in Harvard Business Review, in an article titled, "How Sales Teams Undercut Themselves with Longtime Clients."

Brad Swanson, adjunct finance professor, writes about the myths and fallacies surrounding the notion of "socially responsible" investing for In These Times, in an article titled, "The Grand Old Illusion of ‘Ethical’ Capitalism."

Cindy Parker, instructional professor of management and Leidos Corporate Partner Faculty Fellow, comments in HR Dive on how employers can hire smarter in the age of generative AI, in an article titled, "How to avoid ‘skillfishing’ traps."

Marketing professor Sharaya Jones's research on joint consumption is the focus of an article in Modern Restaurant Management titled, "Understanding the Hidden Anxiety Behind Group Ordering."

Great Place to Work's Culture Edge newsletter speaks to management professor Kevin Rockmann about the "microshifting" trend allowing workers to break up the conventional 9-to-5 workday in an article titled, "Is ‘microshifting’ the future of flexible work?"