A.I. and Innovation - Costello

Thanks to TikTok, Twitter, Instagram et al, we are living in the age of social influence. But how can influence be harnessed to make the world a better place? Yun Young Hur, assistant professor of information systems at George Mason University School of Business, explores that question in a recently published paper in Information Systems Research.

Jingyuan Yang, an assistant professor of information systems and operations management at Mason's School of Business, is at the forefront of AI research that aims to crack the codes of the physical world. Her results so far point toward innovative solutions for some of the biggest societal, governmental, and business challenges we face.