Entrepreneurship

With a lifelong love of baking and dual majors in marketing and business analytics from the Costello College of Business, Musa is tackling small business ownership and her education with a cup of creativity, a dash of determination, and a whole helping of heart.

George Mason University management professor David Lucas finds that the rising generation of entrepreneurs are far more likely to build mission-driven businesses than their over-30 counterparts. But the differences don’t end there.

Parkeye is the new parking app developed by George Mason students that will predict parking availability, help users find lots that match their permits, and provide information about parking changes and closures.

During unexpected absences of the Fortnite superstar streamer Richard Tyler “Ninja” Blevins, one of the most-followed channels on the live video streaming platform Twitch, his lesser-known competitors took the stage, research by Brad Greenwood, professor of information systems and operations management at George Mason University shows.

The Sharmas have made a gift to George Mason University that will name the Center for Innovation and Entrepreneurship (CIE) at the Costello College of Business in their honor.

Given today’s short attention spans, how much could it really hurt a business to get caught attempting to manipulate their reputation on a platform like Yelp? George Mason University accounting professor Yi Cao has done the math, and it isn’t pretty for businesses willing to cross ethical lines.

When crowdfunding platform Kickstarter started allowing creators to put environmental pledges front and center, George Mason University accounting professor Yi Cao saw a unique opportunity. His co-authored research shows how “going green” turned out to be an impactful business choice with financial, operational and, yes, environmental implications for entrepreneurs and customers.

SonoVanta™, a patent-pending contrast agent that improves the precision of cancer margin imaging, is the second technology from George Mason University to be licensed through the Virginia Innovation Partnership Corporation’s (VIPC) Lab-to-Launch (L2L) Program, which accelerates the commercialization of promising research breakthroughs emerging from Virginia’s universities.

The Commonwealth Cyber Initiative (CCI) has awarded $975,000 to 13 cybersecurity innovation projects through its 2026 CATAPULT and ASCEND funds, continuing its investment in technologies and ideas with the potential to address critical cybersecurity challenges and create real-world impact.

This spring, start-ups from around the world came to the Nexus234 Innovation District for Northern Virginia International Soft Landing Accelerator's (NISA) Global Innovation Showcase.