Entrepreneurship - Costello

During unexpected absences of the Fortnite superstar streamer Richard Tyler “Ninja” Blevins, one of the most-followed channels on the live video streaming platform Twitch, his lesser-known competitors took the stage, research by Brad Greenwood, professor of information systems and operations management at George Mason University shows.

When crowdfunding platform Kickstarter started allowing creators to put environmental pledges front and center, George Mason University accounting professor Yi Cao saw a unique opportunity. His co-authored research shows how “going green” turned out to be an impactful business choice with financial, operational and, yes, environmental implications for entrepreneurs and customers.