Marketing Faculty Media Mentions

Research co-authored by Einav Hart, assistant professor of marketing, is covered in The Charlotte Observer article titled, "Why playing hard to get can backfire in the job market," which also quotes Hart.

Sharaya Jones, assistant professor of marketing, comments about changes on the U.S. coffeehouse scene for CNN Business, in an article titled, "This drive-thru coffee chain is pushing into undercaffeinated parts of America."

Associate professor of marketing Laurie A. Meamber was featured in WalletHub's piece about Capital One SavorOne Cash Rewards Credit Card, in an section called, "Expert Thoughts on Capital One Savor."

Marketing professor Sharaya Jones's research on joint consumption is the focus of an article in Modern Restaurant Management titled, "Understanding the Hidden Anxiety Behind Group Ordering."

Associate professor of marketing Laurie A. Meamber was featured in WalletHub's piece about Capital One SavorOne Cash Rewards Credit Card, in an section called, "Expert Thoughts on Capital One Savor."

Marketing professor Russell Abratt speaks to WalletHub about increasing car insurance premiums and how consumers can respond, in an article titled, "Average Car Insurance Cost."

Russell Abratt, instructional professor of marketing, garners international coverage (Germany and South Africa) for his recent academic paper about socially responsible branding.

Laurie Meamber, associate professor of marketing, comments to WalletHub on the benefits of Costco credit cards.

Laurie Meamber, associate professor of marketing, comments to WalletHub on whether a price match guarantee is an effective strategy for a retailer. 

Laurie Meamber, associate professor of marketing, comments to WalletHub on the best ways to save money this Thanksgiving.