Join AMA at George Mason University for a hands on session exploring fitness influencing as a business. In this session, you will learn about the fundamentals of getting started, equipment logistics, filming setup, and the differences between using a phone versus a camera. This session will also cover topics related to lighting, audio, and set design.
We’ll cover platform strategy across channels, including how algorithms, trends, and content formats impact growth, especially in fitness. You’ll also gain insight into monetization which includes follower benchmarks, brand partnerships, and affiliate opportunities, with some real world examples.
The workshop will also introduce practical content creation techniques like capturing multiple angles, using J and L cuts, color correction, basic editing techniques. and understanding editing workflows. We’ll compare tools like CapCut, Adobe Premiere, and DaVinci.
Event details:
📅 April 16
⏰ 5:00 to 6:00 PM
📍 JC Room C
Please RSVP here
If you have any questions, feel free to DM AMA on Instagram.
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